This is what it looks like, sensible people who don't spend money on frivolous electronics.

This is what it looks like, sensible people who don't spend money on frivolous electronics.

I’ve figured out what’s been bugging me about the iPhone App Store (apart from all the platform restrictions and draconian approval process, that is. I mean, come on, we could have cool AR apps by now but someone won’t let us.).

Like most people, using the App Store has been an absolute revelation in terms how easy it is to use, and how many software programs I’m suddenly prepared to pay for, despite a lifetime of sticking mostly to the free stuff. The things it enables my phone to do are amazing, from playing a game, to figuring out which star I’m looking at, to streaming obscure Zambian radio stations to my car.

Pocket Universe: the location of the pole star finally revealed.

Pocket Universe: the location of the pole star finally revealed.

I’m especially happy with the apps that let you do almost everything tethering does, but without the contract or having to jailbreak. Like Documents, which will download stuff from Google Apps, share it with a nearby PC over WiFi.

As most iPhone/iPod Touch owners are aware, though, the one weakness of the App store is being able to find good apps from the 50,000+ that are up there if they’re not listed in the current top 25s. The whole thing is very much like Digg – if you’re not one of the ones at the top of the list, I suspect you’ll vanish quickly from the chart regardless of merit and never be seen again.

Part of the problem, which doesn’t seem to have been picked up on, is that while Apple has a peer review system in place – you can award stars to apps you like and help them climb the recommendation tree – it isn’t very good. All systems like this, from eBay to Amazon, are fundamentally flawed in that they’re a) open to abuse by cynical scammers and b) as a general rule the public doesn’t know what it’s talking about.

(Don’t be offended by that, how can you confidently award an app five stars if you haven’t played with hundreds of similar ones? Sure, you may have found one that changes your life, but there may be one that changes your life more that you just don’t know about yet. That’s why professional reviewers aren’t quite all unemployed yet.)

Here’s the problem with the App Store, though. You can rate an app from within iTunes (which, because I’m Linux based, I only run occasionally through a virtual machine for the purposes of back-up). But you have to go out of your way to do it – iTunes searching mechanism is slow and tedious when you’re looking for something you need. It’s not exactly inviting to go into when you don’t have to just to rate a program you like. The only time you’re actively prompted to award stars to an app is when you uninstall it.

Would you rate this app?

Would you rate this app?

Now, I don’t know about you, but the only time I ever uninstall apps is when I don’t like them, have got bored of them or have found something better. Or it’s become borked and needs reinstalling. None of these situations predisposes one to award a high score. Like most things internet-y, only the negative comments filter through.

Which is why – I suspect – some of my favourite apps only have three star ratings and I don’t use the in store scorings as any kind of recommendation now.

You can't rate an app from your local library, you have to revisit the app in the store. Odd.

You can't rate an app from your local library, you have to revisit the app in the store. Odd.

There’s no easy way round it. To change the situation you either need to put up nag screens on every app until stars are awarded – which would be annoying beyond belief – or you need to remove the question on uninstallation that asks you to give out points. Peer review is a potentially wonderful thing, but if the mechanism is skewed towards one end of the score sheet, there’s a problem.

While we’re on the subject, App developers really should learn the value of demo versions too. Just because it’s 69p, without a reliable second opinion there’s not many apps I’ll take a chance on. There’s several I’ve upgraded to the full version of though.

Do you still need the big one?

Do you still need the big one?

So I went ahead and got me an iPhone. And I’m just childish enough to want to test out the blogging software for it. Pretty good actually, even if I am still having a few problems with the keyboard. You can’t tell, because the auto correct is doing a fine job, although it gets confused if you put in one too many characters.

Never quite realised what I was missing with the App Store either. It really is more than just a novelty isn’t it?

–Update–

Right, now I’m writing from a proper keyboard (well, the Eee901 anyway) here’s some more random thoughts…

- Big downside is that now I need my netbook to be as fast and responsive, or else I’ll just stop using it. And that doesn’t make sense because the iPhone isn’t good for writing more than 140 characters at a time.

- Slightly concerned that without MobileMe I appear to have no security. All my passwords for Twitter, Facebook, this blog and more are saved into apps and autostart, but setting a PIN unlock is impracticable since the phone shuts itself off every 30 seconds, and remote wipe isn’t available unless you sub for MM.

- Related point, the battery life is crap.

- Switching to landscape view is inconsistent and occassionally doesn’t work where it should. why can’t I flip the screen for comfort when browsing the app store?

- Having problems with pairing my bluetooth headset, and it’s still too big for a phone…

But really, these are all very minor concerns compared to everything that’s good about it. I don’t use a Mac or iTunes, so will need to figure out a hack for getting music on there without going through VMware every time, but the speed and cleverness of switching to the screen you want to be on is brilliant. But there’s enough written about how good it is elsewhere, and it’s all pretty much true.

I remember weekends. Those were the things before freelance and children, right? Still, couple of sort of interesting projects to pick at today.
Number one is the first of a regular monthly column for the South African equivalent of PC World’s in store mag. It’s being published by a good friend of ours over there, Brett, who’s asked that it’s a comical look at everyday PC problems. He could, of course, have just cribbed from a netful (imperative: this word should be added to the dictionary next year) of such stories, and the fact that he’s asked me to do it means I’ll have to try to be original.

So this entry is really about a warm up for that. Pretty much what I suspect this blog will turn into, as well as a method for getting the first-person urges out of my system in a magazine world that remains solidly communal in its terms of address. Although I think I have more leeway than I suspect with Systems, must remember to ask Ross about that.

Other exciting things to play around with today: new iMac and 17inch MacBook Pro for Stuff.tv. Which reminds me – the Inq believe Orange is about to start doing discounted Apple products along with phone tariffs. Annoying as I really want a 13inch MacBook, but also want to leave Orange the second my current contract runs out.

It’s not that they haven’t been good over the years, but no coverage in my house, terrible tariffs for data and no decent handsets on the horizon are forcing me to quit after nearly 10 years with them.